Toiletpaper, NMACC

What About Art worked closely with Toiletpaper, an Italy based creative studio and image-based magazine led by Maurizio Cattelan and Pierpaolo Ferrari, to produce their largest exhibition ever, ‘RUN AS SLOW AS YOU CAN’ at the Nita Mukesh Ambani Cultural Centre. 

Curated by UK based curators Mafalda Millies and Roya Sachs (TRIADIC), the exhibition presents Toiletpaper’s collections as a magical world of hyperrealist and absurdist images drawing our attention towards an increasingly visual and at times the inundating virtual world. Walking through the exhibition, one finds themselves completely immersed into the coexisting universes created across the four floors of the exhibition through the use of overtly visual print media, props, furniture and much more.