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India In Fashion, NMACC

Nita Mukesh Ambani Cultural Centre- Art House, 2023

What About Art provided project management support for the installation of ‘India In Fashion’ at NMACC curated by Hamish Bowles and designed by Patrick Kinmonth and Rooshad Shroff. This one-of-its-kind exhibition showcased over 150 exhibits exploring India’s relationship and influence on the world of fashion from the 18th century to present day.

The exhibition took visitors on an surreal journey through 10 experiential zones devoted to European luxury houses, Bollywood, chintz, the sari, Indian designers, and more, via 190 astonishing costumes from 130 international designers sourced from 14 museums in seven countries and six Indian cities across 40,000 spellbinding square feet. Among the participating Maison’s are: Chanel, Dior, YSL, Alexander McQueen, Valentino, Manish Arora, Rahul Mishra, Sabyasachi, and more.

Entrance to the exhibition
A tribute to “The Great Exhibition London 1851”. Image: Sumit Suryawanshi for FashionUnited
The Journey of the Sari at ‘India In Fashion’ | Photo Credit: Mitsun Soni
YSL joins Chanel and Dior as one of the three luxury European Maisons with its own dedicated salon within the India in Fashion exhibition, Courtesy of NMACC
The patchouli-scented Hippie Trail, interpreted in the India in Fashion exhibition via the designs of Manish Arora and Dries Van Noten, continues to be among the most enduring and revisited fashion moments, Courtesy of NMACC