The BayClub
Mumbai, 2022
What About Art undertook the curation and installation of the Photo-Poster project at The Bay Club, which opened its doors to the public in 2022. This innovative project pays a heartfelt tribute to the legacy of Mumbai’s iconic Drive-in Theatre that once graced the same location. Through a captivating fusion of archival gems, commissioned photographs, and iconic Bollywood posters, the exhibits artfully transport visitors back to the Drive-in theatre’s yesteryears. This cinematic sanctuary entertained audiences for over three decades, leaving an indelible mark as a cherished memoir to the enduring love for cinema that continues to thrive in the hearts of many.
The project unfolds as a rich tapestry of memories, showcasing the works of distinguished artists such as Pushpmala N, Amit Madheshiya, Ajit Chauhan, Abhishek Hazra, alongside contributions from international talents like Alvaro Tamarit, Michael Pendry, and Mark Formaneck, to name a few. Through their collective vision, the Photo-Poster project not only preserves the nostalgic charm of the Drive-in Theatre but also serves as a poignant reminder of the enduring magic that cinema holds in our collective consciousness.
